ABOUT
Since 2018, the International Conference on Global Cultural and Creative Industries Cooperation and Development, hosted by the USC-SJTU Institute of Cultural and Creative Industry at Shanghai Jiao Tong University, has been successfully held for seven editions. The conference has consistently focused on frontier issues in the development of global cultural and creative industries. Around themes such as the integration of technology and art, cultural value, digital civilization, and new ecosystems of cultural creativity, it has built an interdisciplinary, international, and open platform for academic exchange. The conference brings together scholars and practitioners from China and abroad in fields including cultural industries, communication, management, design, art, sociology, anthropology, philosophy, computer science, digital humanities, cultural heritage, and creative practice, with the aim of jointly exploring new trends, new questions, and new pathways in the development of cultural and creative industries.
In 2026, the USC-SJTU Institute of Cultural and Creative Industry will host the 8th International Conference on Global Cultural and Creative Industries Cooperation and Development. Under the theme “Hybrid Intelligence: Creative Production, Subject Boundaries and the Reconfiguration of Cultural Order” this conference focuses on the new questions opened up by the deep involvement of artificial intelligence in cultural and creative industries.
A new generation of artificial intelligence is entering everyday life and cultural-creative sites through its capacities to converse, respond, advise, accompany, and generate. It is becoming a new form of participant in cultural expression, social interaction, and value judgment. Creative activity is shifting from a process centered on a single creative subject toward a composite process in which human creators, intelligent systems, platform mechanisms, institutional organizations, and social publics participate together and mutually shape one another. As human experience, machine generativity, platform distribution logics, organizational value judgments, and public reception become increasingly intertwined, many questions that once appeared self-evident have become open again: Where does creativity come from? How should authorship be defined? Who makes judgments? How should responsibility be assigned? How is cultural value recognized?
“Hybrid intelligence” is the core issue emerging from this context. It refers not only to collaboration between humans and machines, but also to the mutual reorganization of human-AI relations and human-human relations, the reciprocal embedding of technical systems and social structures, and the reordering of cultural production. The technological imaginaries, institutional arrangements, and industrial practices formed around AI are together shaping a new cultural order.
Within this overall framework, the conference seeks to discuss the theoretical, methodological, and practical questions brought about by the deep participation of artificial intelligence in cultural and creative industries. It will examine how new cultural content is generated, how new boundaries of creation are drawn, how new forms of interaction emerge, and how new aesthetic standards, copyright rules, trust mechanisms, responsibility structures, and social imaginaries are organized. Through interdisciplinary and cross-sector dialogue, the conference aims to further consider how cultural innovation can maintain openness, creativity, a sense of responsibility, and public value amid the rapid development of intelligent technologies.
The conference welcomes submissions in Chinese or English from universities, research institutions, cultural organizations, creative enterprises, media platforms, design institutions, art organizations, and related industry practitioners in China and abroad. The organizing committee will determine accepted submissions based on quality, relevance to the conference themes, and the overall conference arrangement.
CONFERENCE CHAIR
ACADEMIC STEERING COMMITTEE
Global Cultural and Creative Industry-University Interactive Platform
Cultural and Creative Field
Countries and Regions
Scholars and Industrial Professionals
ICCI has held five consecutive "International Conference on Global Cultural and Creative Industries" since 2018. Through the international academic exchange platform of the international conference, we attempt to discuss the development of global cultural and creative industries, establish an international academic center of global cultural and creative industries and academia centered in Shanghai, and promote the development of global cultural and creative industries, academia and research. Through 5 years' efforts, the " International Conference on Global Cultural and Creative Industries" has become one of the world's largest academic conferences on cultural and creative industries, with more than 5,000 participants, and is one of the most influential international academic conferences on cultural and creative industries in the world.





































